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5 Time-Tested Ways Realtors Can Market Themselves Locally | Highland Beach Real Estate

5 time tested local marketing strategies

Despite the world shifting further and further into the digital realm, Real Estate will still and always will remain a reputation, a people-forward business. The "product" in this case, is the property showcased by the listing agent and prospected by the buyer, but is not a binary transaction that takes place in a checkout line or online order. Though a Realtor without a prominent digital presence is a slowly dying breed, many ways to market yourself locally are as sensible in our industry as any. For today's Highland Beach Real Estate blog, we showcase 5 time-tested local marketing tactics that have endured the digital shift and will remain part of a savvy agent's complete marketing plan.

hands on volunteering

Hands-On Volunteering

Certainly not the easiest, or lowest effort way to network and put yourself out there, volunteering in your community may be one of the most potent. Oftentimes, the best relationships are built organically, with the knowledge of your real estate practice trickling in over time, rather than being...

5 Stress Reducing Paint Colors | Highland Beach Home Decor

5 stress reducing paint colors

It's a proven fact that color influences desire. Though seeing our favorite meal on a red plate might not trigger ravenous hunger a la a lycanthrope on a full moon, the color red has shown to influence feelings of intensity. The same logic can be extended to the cool blues and light greens that earmark so many customer-service and tech-forward companies. When it comes to painting your condo interior, we're not suggesting that your mood will be magically influenced by the color of your walls, but we can infer that these small changes play into a broader impact on your mindset when entering a property. For today's Highland Beach Real Estate blog, we're excited to share 5 gentle, welcoming, and easygoing paint colors to soften the home and create a relaxing space.

aubergine color panel


Aubergine is the French word for "eggplant." This deep, somewhat muted purple is perfect for accent walls, parlors, entertainment areas, and home studies. The regal nature of purples goes back centuries, and with any Highland Beach condo, the temptation to complement the natural sunlight with an aristocratic yet soothing...

Highland Beach Real Estate Quarterly Market Update | (Q1 2024)

Highland Beach market update (q1, 2024)

Highland Beach is the most unique municipality we will review in this year's series of marketing updates. With only 2 registered businesses, no schools, no traffic lights, and just over a mile of area from end to end, Highland Beach is an interesting city to review. Though it is just a few feet from both Boca Raton and Delray Beach, cities that offer much in the way of arts, entertainment, and fine dining, Highland Beach residents often move here to live a serene life on perpetual vacation. All residents, whether they be condos, townhomes, or the limited single-family homes available, reside on the waterfront. With a small year-round population and significantly smaller sample size than its neighbors, the data we elucidate to you should be taken with a grain of salt, more than any other market update blog we've written. This isn't to say that there is no credibility to the data. After all, we wouldn't write this if it wasn't worth reading. However, the smaller the sample size, the more vastly results can differ with less intervention. Read on and see how we interpret these 4 key metrics.

Please note: All commentary and reflections on this blog are informed opinions, and should not constitute actionable financial, legal, or any form of advice otherwise. 

Highland Beach average listing price (q1, 2024)...

7 Inspiring Quotes For Young, Aspiring Highland Beach Realtors

7 inspiring quotes for young realtors

It's tough out here! Especially in a market full of legacy Realtors with ironclad relationships and decades of experience, it's not easy to get your feet wet as a new Realtor. These 7 quotes might not be the practical solution to your early-stage woes, but they are wellsprings of encouragement that we should all hold dear when the going gets tough. Keep these in mind when you're questioning yourself, your future, and are in need of a shot of wisdom to keep your chin up and head held high!

lao tzu quote - the journey of a thousand miles begins with a single step

"The Journey of A Thousand Miles Begins With A Single Step": - Lao Tzu

Ancient Chinese philosopher Lao Tzu is best known for his numerous quotes in Sun Tzu's The Art of War and for writing the Tao Te Ching, the foundational texts of Taoism. This quote is quite simple and reminds of the iconic depictions of ancient Eastern temples at the apex of a seemingly unending staircase into the misty heights of the Tibetan and Himalayan regions. Perhaps these temples were secluded and elevated for such a purpose - to show their adherents that wisdom and virtue are not always easy to attain. This quote is key when you feel your workload...

5 Popular Bathroom Remodeling Trends For Highland Beach Condos

5 popular remodeling trends

The warm hues of the Adriatic Coast and the Mizner-inspired Mediterranean architecture are finally giving way to modernity after nearly a century of dominance in Highland Beach and the surrounding area. While the love for the aesthetic remains, many new Highland Beach condos are now embracing modernity - especially through shape and color. The large columns and bent iron, beiges, and deep yellows are now being replaced by clean, sharp lines, off-whites, and bright blues.  For the restroom, you'd be surprised how much thought can go into it. Far from just a place to do your business and pretty yourself up, our bathrooms should be as comfortable and beautiful as any other room in the home. For today's Highland Beach Real Estate blog, we're reviewing some of these newfangled bathroom remodeling trends. You'll notice some are retro-modern throwbacks to yesteryear, while others are entirely new and modern. Read on, learn more, and find some inspiration for your own!

eclectic style

Eclectic & Vintage Style

One element of yesteryear that seems to be surging...

Why Real Estate Is Still The Best Long Term Investment

why real estate is the best long term investment

With the shaky economy we're currently experiencing, many have likened these dark financial times to the great recession of 2008. However, there are stark differences that one should know before making such an association. Housing and subpar housing loans were at the epicenter of the collapse in 2008, but while they are affected by our economy, they are not the focal point of the downturn. Instead, housing prices have ebbed and flowed during the COVID-19 pandemic and in the few years that followed, mainly following market forces pushed towards South Florida thanks in part to the draconian policies that shuttered businesses in many of our most popular cities. Following the corrective actions of the Federal Reserve, housing prices in Highland Beach have now begun to plateau, and in some cases fall. If anything, the troubles of our current economy only endorses the foundational principles of real estate investment. Your Highland Beach condo may not be worth the astronomical (and honestly, unnatural) price tag it was in 2021, but that does not make it a bad investment. Here are some of the most important things to remember when considering Highland Beach real estate and why it's still, and always will be, a strong investment.

everyone needs housing, not everyone needs a product...

Key Tips For Buying Out Of State Homes

tips for buying out of state homes

For Highland Beach homeowners, it's likely that they may be occupying a second home. Despite the city being in close proximity to both Delray Beach and Boca Raton, the lack of schools, grocery stores, and local businesses within the city's vicinity makes it a less-than-popular locale for young families and budget renters. When looking at the city's demographic data, housing inventory, and average income, it becomes more apparent that this tiny town is more of a beachfront retreat than a place to sit down and set up shop. With a median income well over six figures and a median age of just a few months under 70, it's clear that Highland Beach caters to the "second home" demographic. Though Florida has long been a place where northerners and successful foreigners choose to invest in real estate, this effect is magnified in a place like Highland Beach. For anyone looking to invest in a beautiful Highland Beach waterfront property, here are a few tips for concerned out-of-state home buyers!

pre approved paperwork

Have All Preapproval Paperwork In Order

When looking to...

6 Feng Shui Tips For Your Highland Beach Condo

6 feng shui tips

"Feng Shui" is defined by Oxford as A Chinese Thought System of laws considered to govern spatial arrangement and orientation in relation to the flow of energy, and whose favorable or unfavorable effects are taken into account when designing buildings. It may sound esoteric to the Western ear, but it's a part of everything we do when scheming and designing our homes. When it comes to our Highland Beach condos, there is so much more than just space to contend with. When gazing at the vastness of the azure Atlantic from your Sabal Point balcony, suddenly the foreign concept of energy flow becomes a much more scientific concept. The way things are spaced, sized, and positioned not only makes for a more efficient use of space, but a more balanced light and airflow leading to a generally better feeling altogether. These tips will help you as you quest to make the most out of every corner, window, and open space in your Highland Beach condominium.

avoid placing large furniture close to doorways

Avoid Placing Large Furniture Too Close to Doorways


What Are Common Types Of Rental Agreements?

what are common types of rental agreements

Highland Beach, though one of the smallest towns served by Champagne & Parisi Agents, is one of the most lucrative markets in the state. Thanks to its single main road spanned by both our Atlantic beachfront and the Intracoastal waterway, every day is beach day as a Highland Beach homeowner. Highland Beach also experiences one of the most significant expansions and contractions of population during the fall and winter seasons. Many high-end renters are attracted to the tailor-made beachfront condos that Highland Beach is renowned for, enjoying beach resort-style living in a private residence, enriching the fortunate few who rent these units. As a general rule, it's good to know how, and what you're renting, including the nature of the agreement you're signing. For those looking to learn something new and rent in Highland Beach, read today's blog for an overview of some of the most common types of rental agreements. 

annual long term agreement

Annual Or Long Term Agreement

The most common form of a rental agreement is a long-term agreement. Usually, these are annual contracts that renew a year after...

Cost Effective Kitchen Updates For Your Highland Beach Rental Condo

cost effective kitchen updates

There are many ways to elevate the lifestyle you lead in your Highland Beach condo kitchen without breaking the bank or changing your entire space. With the limited space of many Highland Beach condos and their high price tag, how we adorn and utilize our condos is an exercise in the marriage of form and function. Whether looking to rent your condo or live large on the beach, these ideas are cost-effective and together (or on their own) will elevate the quality of life you experience in your Highland Beach condo.

replace dated knobs and handles

Replace Dated Knobs, Handles, And Hardware

Despite its diminutive presence against the backdrop of the entire kitchen, hardware can make a major difference in both appearance and practicality. Old, gaudy, bronzine-style hardware is out, largely being replaced by sleek, slim, and minimalistic drawers, knobs, handles, and shelves. A cheap, very easy solo project for just about any skill level, replacing hardware can lead to big results...