
Real Estate is growing ever more digital, but as a reputation-based industry with long-term transactions, creating your niche and becoming successful is more than just marketing a product at the point of sale. Agents and brokers know that content of all types is crucial to projecting your expertise and attracting the audience you desire. Here are some terrific content ideas that work online and on paper. Bring these to life and watch your business grow!

Neighborhood Guides
There’s no better endorsement for a neighborhood than living there yourself! Yet for all others in the area, you can easily visit, compile, and put together guides that will provide your clientele with the latest and most crucial information to hone their decisions. Highland Beach condos are a specific niche that are unique even amongst its neighbors. Neighborhood guides can include things like pricing guides, amenity lists, local restaurants, shops, beautiful photography, and adjacent...

When it comes to Highland Beach house hunting, sooner or later you’re bound to find yourself confronted by a question of proper home touring etiquette. After all, you’re an invited guest in somebody else’s Highland Beach home for sale—someone who you don’t know, who isn’t around, and whose house rules are a complete mystery to you.
As you’d expect, the normal rules of courtesy still apply—except when they don’t. For instance, if you are visiting a friend’s home, it wouldn’t be very polite to go about opening up the bedroom closet doors—when touring prospective homes for your next HIghland Beach real estate purchase, unless you are instructed otherwise, that’s a behavior that gets a green light. You might be treated to a “peek and shriek” if the seller has resorted to some last-minute decluttering via haphazard closest-stuffing, but house touring etiquette says that closet inspection is acceptable and even expected. Closet space, after all, is a valuable part of the home’s layout and an important consideration for many when buying a home.
Less clear are any number of gray areas. When your house hunting leads you through...